Breanna Phippen

Head of
Marketing

Web3, Fintech &
Brand Strategy

Marketing That Moves Ecosystems

I'm Bre, a Head of Marketing with 12+ years of experience scaling brands and launching digital campaigns across Web3, fintech, and lifestyle. I build marketing engines from zero to one, craft narratives that resonate with both crypto-native and mainstream audiences, and lead teams that turn complex products into clear, compelling stories that drive growth.

Explore my work.
If you're building something ambitious, let's talk.

Let's Work TogetherView PortfolioEmail Me
Breanna Phippen portrait
12+

Years building marketing engines from zero to one

$10M+

In deposits driven via Feather mainnet launch

20K+

Community members built across Web3 platforms

About Me

I'm a marketing leader with a passion for community, innovation, and storytelling.

I started in lifestyle branding, launching Bites with Bre and Colorado's first influencer agency, and that entrepreneurial path eventually led me to Web3, where the fast-moving pace constantly pushes me to grow. From launching DeFi apps to organizing blockchain events and building the Feather brand from the ground up, I love the challenge of translating complex ideas into clear, compelling narratives.

As a leader, I focus on empowering teams, mentoring the next generation of female marketers, and delivering measurable growth. I believe deeply in the power of great storytelling to change how we connect, build, and live, and I aim to create real connections that drive adoption and lasting impact.

Outside of work, you'll find me on bike rides, decorating and crafting for every holiday, hosting progressive dinners, perfecting my chocolate chip cookies, or enjoying time with my family.

Breanna Phippen — animated portrait

Strategic Marketer. Ecosystem Builder.
Community Champion. Dog & Human Mom.

Why I Build

The best marketing doesn't just promote, it empowers. I care about building trust, equity, and creativity into every campaign. Whether I'm launching a token or hosting a how-to webinar, my goal is to leave a trail of stronger communities, smarter strategies, and a desire to learn more.

Values

  • Community: Web3 isn't just tech, it's people.
  • Creativity: Innovation happens when you play.
  • Integrity: Long-term growth only comes from trust.
  • Ownership: Use what you're marketing not just to sell it, but because it's genuinely great and you believe in it.

Portfolio & Case Studies

Feather

Head of Marketing

Led go-to-market strategy for Feather, a decentralized lending platform, shaping positioning, messaging, launch strategy, and ecosystem growth. Managed educational content, partner campaigns, and cross-functional launch coordination to help translate a complex lending product into a clearer market story.

Key Achievements:

  • Reached $10M+ in deposits within two weeks of launch
  • Built core messaging and differentiated Feather in a competitive DeFi landscape
  • Led ecosystem marketing and launch coordination with partners including Morpho and Sei
  • Developed educational content and thought leadership to support adoption across docs, newsletters, and community channels

Shade Protocol

Head of Marketing

Led go-to-market and growth marketing for Shade Protocol, shaping positioning, launch communications, educational content, and community engagement across a privacy-focused DeFi ecosystem. Built messaging that made complex stablecoin and product concepts more accessible, helping bridge the gap between technical innovation and user adoption.

Key Achievements:

  • Developed positioning and narrative frameworks for Shade products and the SILK stablecoin
  • Partnered with developers and internal teams to support launch strategy and product education
  • Expanded community engagement through content, campaigns, and audience-focused storytelling
  • Translated complex DeFi concepts into clearer value propositions for users, partners, and broader market audiences

Basta Media

Founder & Digital Marketing Director

Led campaign strategy for enterprise and B2B brands, turning abstract value propositions into sharper messaging, cleaner launches, and more effective audience targeting. Focused on positioning, content systems, and campaign execution that made the work easier to understand and easier to buy into.

Key Achievements:

  • Built messaging and campaign frameworks across multiple channels
  • Translated complex offers into clear, benefit-led narratives
  • Created content systems that supported launch and ongoing promotion
  • Aligned creative, strategy, and execution around measurable outcomes

Bites with Bre

Founder & Marketing Lead

Launched a content engine from scratch, building audience, voice, and early community through hands-on storytelling, creative campaigns, and consistent execution. This early work shaped the scrappy, strategic, audience-first approach that carried into later Web3 and fintech roles.

Key Achievements:

  • Built the brand voice and content strategy from zero
  • Grew an audience through social-first storytelling and grassroots community building
  • Managed creative execution across content, launches, and promotion
  • Developed the foundation for a marketing style centered on clarity, consistency, and connection

Samples of Work

A curated selection across writing, press, social, and side projects.

Press release

DeFi Press Release

View Press

Accomplishments

  • Agency Revenue Growth: Launched Colorado's first influencer agency, building from the ground up to $160K annual revenue through client marketing, PR, and events.

  • Exchange Listing Success: Drove Shade Protocol's first CEX listing on BitMart within 48 hours, expanding SHD token's global reach.

  • DeFi Launch Results: Launched ShadeX encrypted money market, securing $500K+ TVL in first 48 hours with multiple assets hitting supply caps.

  • Product Milestone: Led Feather mainnet launch, driving $10M+ deposits in 2 weeks via social, content, and co-marketing.

  • Pioneered Influencer Marketing: Founded Colorado's first influencer marketing agency, Basta Media, building it from the ground up into a profitable venture.

  • Entrepreneurial Revenue Growth: As author and blogger of Bites with Bre, achieved a 300% year-over-year sales increase and drove annual revenue to $78K by developing engaging content and strategic social campaigns.

Areas of Expertise

Available for hire:

Strategic Storytelling

Transform complex Web3 concepts into compelling narratives that resonate with your target audience and drive meaningful engagement. Includes copywriting, email marketing, social media strategy, and website design.

Ecosystem Growth

Build sustainable communities around your protocol with strategies that foster genuine connection and long-term user retention. Includes overall strategy, cost analysis and budgeting, customer experience, and data analytics reporting.

KOLs / Influencer Marketing

Leverage authentic partnerships with crypto-native voices to amplify your message and reach engaged, relevant audiences. Includes public relations: press release, paid and organic media, and thought leadership.

Content Strategy

Develop comprehensive content plans that educate, engage, and convert across multiple platforms and audiences. Includes SEO, digital advertising, SEM, and more.

Event Production

Create memorable IRL and virtual experiences that strengthen community bonds and position your brand as a thought leader. Includes hotel blocks, catering planning, public speaking opportunities, securing speakers, audio/visual design, and branded marketing materials.

Go-to-Market for DeFi

Launch your DeFi product with strategies tailored to the unique challenges of the decentralized finance ecosystem. Customized plan using all other areas of expertise listed.

Ready to build?

Tell me about what you're launching, scaling, or rethinking. I reply to every email.

Email Me